Finding The Lowest Common Denominator

Anyone seen the recent Census advertising campaign? I saw this recently on television and it definitely piqued my curiosity, called "Payton Schlewitt's Snapshot of America." It's a Christopher Guest-type tongue in cheek mocumentary - very funny.

I did a little digging and came across this article: http://www.suntimes.com/business/lazare/1996380,CST-NWS-lew18.article.

So far, there's a facebook fan page (http://www.facebook.com/snapshotofamerica?ref=sgm) and a trailer on Youtube...worth watching.

So here's my question: If this is intended for the true general public, I'm curious to see if they get it. Right or wrong, I generall think of "America" as a lowest common denominator deal, and this definitely isn't.

Wonder what the next 4 ads have in store.